{"product_id":"afnan-turathi-electric-eau-de-parfum-for-him","title":"Afnan Turathi Electric Eau de Parfum (For Him)","description":"\u003cp data-start=\"0\" data-end=\"435\"\u003eA bright, juicy, and modern freshie that opens with sparkling bergamot, pink grapefruit, pear, and mandarin, gliding into a smooth heart of orange blossom, crisp apple, and cedarwood before settling into a clean, luminous trail of vanilla, amber, musk, and ambroxan. The result is a versatile unisex signature with uplifting summer energy and polished depth. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003ca href=\"https:\/\/www.fragrantica.com\/perfume\/Afnan\/Turathi-Electric-108244.html\" rel=\"noopener\" alt=\"https:\/\/www.fragrantica.com\/perfume\/Afnan\/Turathi-Electric-108244.html\" class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" target=\"_blank\"\u003e\u003cspan class=\"relative start-0 bottom-0 flex h-full w-full items-center\"\u003e\u003cspan class=\"flex h-4 w-full items-center justify-between overflow-hidden\"\u003e\u003cspan class=\"max-w-full grow truncate overflow-hidden text-center\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"435\"\u003e \u003c\/p\u003e\n\u003ch4 data-start=\"437\" data-end=\"458\"\u003eLaunch \u0026amp; Perfumer\u003c\/h4\u003e\n\u003cp data-start=\"459\" data-end=\"551\"\u003eLaunched in 2025. Perfumer not disclosed by the brand. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003ca href=\"https:\/\/www.fragrantica.com\/perfume\/Afnan\/Turathi-Electric-108244.html\" rel=\"noopener\" alt=\"https:\/\/www.fragrantica.com\/perfume\/Afnan\/Turathi-Electric-108244.html\" class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" target=\"_blank\"\u003e\u003cspan class=\"relative start-0 bottom-0 flex h-full w-full items-center\"\u003e\u003cspan class=\"flex h-4 w-full items-center justify-between overflow-hidden\"\u003e\u003cspan class=\"max-w-full grow truncate overflow-hidden text-center\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"459\" data-end=\"551\"\u003e \u003c\/p\u003e\n\u003ch4 data-start=\"553\" data-end=\"572\"\u003eOlfactory Notes\u003c\/h4\u003e\n\u003cp data-start=\"573\" data-end=\"828\"\u003e\u003cstrong\u003eTop:\u003c\/strong\u003e Bergamot, Pink Grapefruit, Pear, Mandarin Orange. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr data-start=\"665\" data-end=\"668\"\u003e\u003cstrong\u003eHeart:\u003c\/strong\u003e Orange Blossom, Apple, Cedarwood.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003ca href=\"https:\/\/afnan.com\/products\/turathi-electric\" rel=\"noopener\" alt=\"https:\/\/afnan.com\/products\/turathi-electric\" class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" target=\"_blank\"\u003e\u003cspan class=\"relative start-0 bottom-0 flex h-full w-full items-center\"\u003e\u003cspan class=\"flex h-4 w-full items-center justify-between overflow-hidden\"\u003e\u003cspan class=\"max-w-full grow truncate overflow-hidden text-center\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr data-start=\"746\" data-end=\"749\"\u003e\u003cstrong\u003eBase:\u003c\/strong\u003e Vanilla, Amber Dry, Musk, Ambroxan. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"573\" data-end=\"828\"\u003e \u003c\/p\u003e\n\u003ch4 data-start=\"830\" data-end=\"853\"\u003eStory \u0026amp; Positioning\u003c\/h4\u003e\n\u003cp data-start=\"854\" data-end=\"1405\"\u003eTurathi Electric is framed by Afnan as the essence of endless summer, balancing radiant citrus fruit with airy florals and smooth woods for day to evening wear. It expands the Turathi line alongside Blue, Brown, Purple, and Red, giving fans a crisp, fruity take designed for warm weather and easy daily use. Community comparisons often point to Ex Nihilo Blue Talisman and similar bright blue-toned profiles, making this a crowd-pleasing option if you enjoy that genre while seeking a more accessible price point. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003ca href=\"https:\/\/www.fragrantica.com\/perfume\/Afnan\/Turathi-Electric-108244.html\" rel=\"noopener\" alt=\"https:\/\/www.fragrantica.com\/perfume\/Afnan\/Turathi-Electric-108244.html\" class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" target=\"_blank\"\u003e\u003cspan class=\"relative start-0 bottom-0 flex h-full w-full items-center\"\u003e\u003cspan class=\"flex h-4 w-full items-center justify-between overflow-hidden\"\u003e\u003cspan class=\"max-w-full grow truncate overflow-hidden text-center\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"854\" data-end=\"1405\"\u003e \u003c\/p\u003e\n\u003ch4 data-start=\"1407\" data-end=\"1426\"\u003eBottle \u0026amp; Design\u003c\/h4\u003e\n\u003cp data-start=\"1427\" data-end=\"1681\"\u003ePresented in the Turathi silhouette with a vivid electric-blue glass and a polished metallic cap, the bottle mirrors the fragrance mood of cool clarity and modern energy while keeping Afnan’s clean, graphic branding. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1427\" data-end=\"1681\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"1683\" data-end=\"2135\"\u003e\u003cstrong\u003eCountry of Origin: \u003c\/strong\u003eUnited Arab Emirates. \u003cbr\u003e\u003cstrong\u003eManufacturer:\u003c\/strong\u003e Afnan Perfumes Industry FZC. \u003cbr\u003e\u003cstrong\u003eAddress: \u003c\/strong\u003eSheikh Ammar Bin Humaid St, Al Jerf Industrial 1, Ajman, United Arab Emirates\u003cbr\u003e\u003cstrong\u003eCountry of Manufacture:\u003c\/strong\u003e United Arab Emirates\u003c\/p\u003e\n\u003cp data-start=\"1683\" data-end=\"2135\"\u003e\u003cem\u003eExplore the entire range of  Afnan perfumes available on Elusiev. Shop more Afnan products\u003cspan\u003e \u003c\/span\u003e\u003cspan style=\"color: rgb(202, 149, 103);\"\u003e\u003ca style=\"color: rgb(202, 149, 103);\" title=\"here\" href=\"https:\/\/elusiev.com\/collections\/afnan\"\u003ehere.\u003c\/a\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Afnan","offers":[{"title":"100ml","offer_id":46439946092756,"sku":null,"price":2999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/1401\/6468\/files\/Afnan_Turathi_Electric_Eau_de_Parfum_For_Him.svg?v=1754680261","url":"https:\/\/www.elusiev.com\/products\/afnan-turathi-electric-eau-de-parfum-for-him","provider":"Elusiev","version":"1.0","type":"link"}